After you create your Web site, you can register a domain name for the site with the Internic. A domain name associates your site with a specific Internet Protocol (IP) address. Web site domain names, such as "www.company-name.com" provide a series of benefits leading to the success of your Web site.
For instance, by registering a domain name, you can move your Web site anywhere on the Web and your visitors can access the new location the same as always simply by updating the registered address. If you plan to include your Web site in the many search engines, a registered domain name allows you to move your Web site without having to update the search engine entries. Also, a domain name that matches, or closely matches, your company name makes it easy for visitors to locate your Web site.
To register a domain name, talk to your Internet service provider or visit www.internic.com.